Aldwych Theatre
Built to pair with the Waldorf Theatre now known as the Novello Theatre
The theatre was built as a pair with the Waldorf Theatre (now called the Novello Theatre), both being designed by W.G.R. Sprague. Funded by Seymour Hicks, in association with the American impressario Charles Frohman, and built by Walter Wallis of Balham. The ornate decorations were in the Georgian style. The theatre was constructed on the newly built Aldwych.
The Aldwych Theatre opened on 23 December 1905 with a production of Blue Bell, a new version of Hicks' popular pantomime Bluebell in Fairyland.
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